The fact that former India head coach Ravi Shastri loves to be in the spotlight doesn’t seem to be up for discussion. Ravi Shastri is returning in a series of video advertisements, this time for the online sports network FanCode. Shastri’s cadence and self-assured stance in the advertisement, in which he is featured promoting the highly anticipated India vs. West Indies series, are worth seeing.
Through a series of amusing exchanges between veteran cricketer Ravi Shastri and one of India’s foremost digital content creators, Ashish Chanchlani, FanCode shows the fan-first, attempting to cut features it will provide to empower fans in customizing their match experience.
Pick “Shaz,” a joyous In one of the advertisements, Shastri speaks to a perplexed chef. Cricket fans may recall that Shastri goes by the name Shaz when commentating on sporting events.
Internet users were stunned by Shastri’s performance and language delivery as soon as the commercial went live online.
— FanCode (@FanCode) July 15, 2022
Shastri recently became the brand ambassador for FanCode, as he stated in the announcement: “I’m elated to join FanCode in this journey of democratizing sports for fans in India.” Nobody could help but notice how genuine Shastri appeared in those commercials with his beery demeanor and poker-faced responses. “Hidden talent out now Ravi Shastri,” one user tweeted.
“Ravi Shastri and ads are a funny combination,” another commented
Chanchlani has now hopped on board to support the brand’s fan-first strategy and its first-ever India tour on the platform. The partnership highlights Chanchlani’s development from a notable digital content developer to a well-known digital sports brand endorser.
Talking about his collaboration with FanCode, Ashish Chanchlani said, “My entire career is a testament to the power of digital in India. FanCode as a homegrown brand is empowering sports fans by exploring the full potential of digital and resonates strongly with me. It’s a pleasure to collaborate with the legend himself in the fun campaign, and look forward to supporting FanCode’s digital transformation in sports broadcast.”
Speaking about the first campaign, Yannick Colaco, Co-Founder of FanCode, said, “The India tour of West Indies will change the way fans consume sports and will set a new benchmark for sports fan experiences. With this campaign, we want to introduce our fan-first proposition to a larger audience through a light-hearted narrative, and the unique pairing of Ravi Shastri and Ashish Chanchlani will help us in just that. Their reach and influence are phenomenal, and they both connect with fans across the spectrum in the country.”
In the meantime, India will tour the West Indies commencing on July 22 and will play five T20Is and three ODIs against them. As several senior players, including captain Rohit Sharma, were excused from the 50-overs series, Shikhar Dhawan will operate as the team’s skipper. Nevertheless, Rohit Sharma would resume leading the T20Is. Former Indian captain Virat Kohli missed the ODIs and was left off the team for the T20Is as well.